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Private Label Credit Card Program

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Give Your Customers a Convenient, Affordable Reason to Choose You

Turn your browsers into buyers and keep them coming back for repeat purchases with a private label credit card program through Wells Fargo Financial Retail Services. This revolving program dedicated for purchases at your business includes a diverse menu of competitively priced special-terms promotions designed to drive more traffic to your business, stimulate your sales, and build brand awareness and loyalty.

You’ll enjoy many exclusive features with a Private Label Credit Card Program including:
  • Diverse special terms promotions
  • Prompt credit decisions with generous credit lines
  • Automated seconds program
  • Customized marketing materials
  • Internet applications
  • Portfolio acquisition
 
Diverse Special Terms Promotions
Give your customers more purchasing power with a complete menu of special terms promotions, including:
  • No interest option
  • No interest
  • No payment
  • Minimum monthly payment
  • Extended credit terms
  • Reduced interest rate
  • Unique special terms promotions

Prompt Credit Decisions with Generous Credit Lines
We use a proprietary scoring model that enables us to provide rapid credit decisions and generous credit limits—allowing your customers the freedom to shop for larger ticket items and return for repeat purchases.

Automated Seconds Program
Retain customers who don’t meet initial credit criteria with our automated seconds program. This fast, automated process will allow you to approve more customers and increase sales for your business.

Customized Marketing Materials
All credit applications and credit cards are customized to market your company name, logo and colors. Plus, you can cost-effectively reach thousands of cardholders each month to promote special sales events, financing promotions and more through statement messaging and selective statement inserting.

Internet Applications
When our Internet application link is added to your website, your customers have the opportunity to walk into your store already approved for financing and ready to shop!

Portfolio Acquisition
We purchase portfolios of various sizes on a regular basis. Our experience and systems capabilities allow us to convert your existing accounts receivables in a seamless manner that ensures your customers and your business are not adversely affected by the transaction.

Our Private Label Credit Card Program Can Help You:
  • Increase your store’s average transaction amount
  • Drive more traffic to your store and encourage repeat business
  • Improve customer ratings of your service level, value and convenience
  • Increase brand awareness and loyalty
  • Maintain constant contact with your customers via statement messaging, inserts and additional targeted marketing initiatives
  • Access cardholder demographics and customer purchasing behavior
 
Our Private Label Credit Card Program Can Help Your Customers:
  • Enjoy immediate purchasing power with deferred or low minimum monthly payments for an extended period of time
  • Take advantage of special offers and sales events via statement messaging or inserts
  • Make repeat purchases with a dedicated credit line
  • Avoid tying up credit lines on other credit cards
  • Save money with no annual fee and no prepayment penalties