Increase Your Sales, Brand Awareness And Customer Loyalty With Effective Marketing Solutions
Wells Fargo Financial Retail Services provides a full range of marketing expertise to help market your credit card program and maximize sales. From managing a direct mail campaign to compiling the end data and analyzing the results, we have the marketing resources to help your credit card program succeed.
We provide many creative solutions to help you increase your credit card sales and customer loyalty, including:
- Customized credit cards
- Customized credit card applications
- Personalized direct mail campaigns
- Valuable point-of-sale materials
- Client cross-sell opportunities
- Statement messaging
- Statement inserts
Customized Credit Cards
A customized credit card designed with your company's name, colors and logo allows cardholders to see your brand each time they open their wallet. This increased exposure will encourage cardholders to think of you when they're ready to purchase additional products and services.
Customized Credit Card Applications
With a customized application, you can proudly display your company name and branding at the point-of-sale and other high-traffic areas throughout your store. This value-added feature will remind customers of the ease and convenience of financing their purchases at your business.
Customized credit cards and applications offer you a tremendous opportunity to:
- Build your cardholder base
- Increase your brand awareness
- Promote repeat purchases
- Encourage customer loyalty
Personalized Direct Mail Campaigns
Leverage our vast knowledge and experience in developing and executing personalized direct mail campaigns to drive traffic to your store, encourage repeat purchases and improve customer awareness of your store.
Our time-tested direct mail strategies include:
Open-To-Buy – Reminds your current cardholders of their available credit amount and invites them into your store to take advantage of that credit amount.
Invitation To Apply – Invites your current and/or prospective customers into your store to apply for your credit card and purchase whatever they need–today.
With our direct mail campaigns you can:
- Encourage repeat purchases
- Drive new customers to your store
- Increase store traffic
- Strengthen your customer relationships
- Maximize your advertising dollars by using targeted marketing techniques
- Use results to determine future sales and marketing strategies
Studies show that a successful direct mail campaign will typically receive a 2-3% response. We have assisted our clients in executing campaigns that consistently meet and exceed these response rates!
Valuable Point-Of-Sale Materials
Increase awareness about your financing program with eye-catching point-of-sale materials. We can also work with you to create personalized point-of-sale materials with your company's look and feel.
Our comprehensive menu of point-of-sale materials includes:
- Specific special-terms signage
- Cardholder benefits signage
- Client-specific program brochures
- "Take One" application promotion signs
- Credit card displays
- Table tents
- Hang tags
- Posters
- Banners
- Door decals
- Ceiling danglers
With point-of-sale materials you can:
- Inform your customers of the benefits of your credit card
- Create interest in your products by promoting specific credit payment options
- Build brand awareness by reaching more customers who visit your store
Client Cross-Sell Opportunities
Individuals looking to purchase a new bedroom set may also have plans to buy an engagement ring for that special someone in the near future. We have the resources to help you effectively market your products and services to consumers making purchases in industries outside of your own.
Cross-Sell Campaigns Allow You To:
- Promote your products and services to a broader range of consumers in related industries
- Increase your credit card sales and strengthen brand awareness
- Enhance your current marketing database
Statement Messaging
This effective marketing tool can be used each month to encourage repeat business and increase awareness of your store. Whether you're planning a huge sales event, a special financing offer or simply want to promote your website, you can use statement messaging to quickly and efficiently distribute your message to thousands of cardholders.
Statement Inserts
Cardholders opening their monthly billing statement are guaranteed to notice this low cost marketing piece. Wells Fargo Financial Retail Services offers you the flexibility to create your own unique insert or work with our experienced team of marketing professionals to develop a piece that targets your cardholders demographically or geographically.
Take advantage of statement messaging and statement inserts to announce:
- Promote card use and special-terms promotions
- Upcoming sales events
- Dollar or percentage off incentives
- New product or service launches
- Program enhancements
- Store hours
- Drive website traffic
- Appreciation for your cardholders
Benefits you'll enjoy include:
- Easy, cost-effective promotion of your business
- Increased brand awareness
- Opportunity to increase sales and store traffic
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