Company revs up for another year with Petty Enterprise

Print this page

Avid NASCAR fans will see a flash of red and yellow as Sprint Cup driver Kyle Petty gets behind the wheel of his #45 Wells Fargo Dodge in the 2008 Sprint Cup Series season as the Company continues its sponsorship in 2008.  Petty Enterprises now located in Mooresville, N.C., fields two Sprint Cup teams: Kyle Petty’s #45 Wells Fargo Dodge and Bobby Labonte’s #43 Cheerios/Betty Crocker Dodge.  

“Wells Fargo is excited to continue our very successful relationship with Petty Enterprises in sponsoring Kyle Petty in the #45 Wells Fargo Dodge, Richard Petty, Bobby Labonte and our support of the Victory Junction Gang Camp.  Our funding business lines continue to receive significant return on investment and bottom-line impact.  As we begin our sixth season sponsoring Petty Enterprises (and eighth year in the sport) we look forward to building on our past success and watching the #45 and #43 cars perform on the track,” said Tom Gibbons, Corporate Sponsorships.

Petty Enterprises brings many value-added opportunities to leverage the sponsorship. Besides having #45 Wells Fargo Dodge appear in 10 races in 2008, off the track our sponsorship also includes driver appearances by the “King” of NASCAR Richard Petty and NASCAR Sprint Cup driver Bobby Labonte who drives the #43 Cheerios/Betty Crocker Dodge.

“Our investment in NASCAR racing has resulted in more business for us since we got involved in the sponsorship of Petty Enterprises in 2006,” said Mike Lepore, executive vice president, Institutional Lending, Wells Fargo Home Mortgage.  “The race day hospitality events we hosted were an effective way to not only entertain our clients but gave us ample opportunity to tell our clients about the products and services we offer.”

Business lines across Wells Fargo Financial have also experienced the many benefits of the Petty Enterprise partnership.  “We invited top performing insurance agents and prospective clients to the LifeLock 400 NASCAR race in Kansas City, said Jolene Edgington, president, Centurion Life Insurance Company.  “Our guests were ecstatic about being a part of the race day activities.  Our event gave us the chance to develop new relationships and built a stronger connection with our existing agents.  We look forward to 2008 as Wells Fargo gears up for another exciting year with the most celebrated name in NASCAR.”

Richard Petty Driving Experience 1-800-Be-Petty

In addition to the race teams, the associated Richard Petty Driving Experience gives fans and corporate groups the opportunity to ride in or drive a Sprint Cup-style stock car at 26 racetracks around the country. With more than 20 locations, you can feel the excitement by riding shotgun at speeds of up to 165 MPH or take command of the wheel and experience the thrill first hand!  For more information about RPDE, call 800-BE-PETTY or visit www.1800bepetty.com

Victory Junction Gang Founded for Kids in honor of Adam Petty

Founded by Kyle and Pattie Petty, in honor of their son Adam, the Victory Junction Gang Camp opened it doors in June 2004.  Built on 75 acres, the year-round camp serves children, ages seven to 15, with serious illnesses or chronic medical conditions. Located in Randleman, N.C., the Victory Junction Gang Camp comprises 44 racing theme buildings and is free of charge to campers and their families.  More information about the camp can be found at www.victoryjunction.org